Ferrari employees receive record bonus of 15.000 euros for a historic year

Maranello in Celebration: Ferrari Turns Record Profit into Historic Bonus for Employees

While the global auto industry faces turbulence and strategic reconfiguration, the sound of success is heard in Maranello — and it’s not just the revving of V12 engines. Ferrari ended 2025 with figures that seem straight out of an economics textbook, deciding to share this success with those who make the magic possible: its employees.

The Profit Paradox: Fewer Cars, More Money

The year 2025 brought a curious but extremely profitable situation for the "Praise Horse". Although the total sales volume was 13,640 units — a figure slightly below the absolute record set in 2024 — financial efficiency reached stratospheric heights.

Ferrari proved that “less is more” when it comes to exclusivity and customization. Net revenues rose to 7.1 billion euros, driven by massive demand for personalized options (the Tailor Made program) and the success of limited edition models.

Here is what the financial data of 2025 looks like:

Key Financial Metric	Value (2025)	Change vs. 2024
Net Revenues	€7.1 billion	+7%
Operating Profit (EBIT)	€2.1 billion	+12%
Total Deliveries	13,640 units	-1%
Operating Margin	29.5%	Increasing

Record Bonus: 15,000 Euros for the "Architects" of Vitez

The biggest news for the approximately 5,000 employees in Italy is the amount of the performance bonus. Each team member will receive approximately 14,900 euros, the highest amount ever awarded in the brand's history.

This award, known as the "Premio di Risultato", is not just a gesture of generosity, but a recognition of operational discipline. Despite logistical challenges and economic fluctuations, employees have managed to maintain the quality standards that allow Ferrari to sell cars with profit margins unmatched in the industry.

The Future is “Luce”: The First Electric Ferrari and a Waiting List Until 2027

If you're hoping to buy a new Ferrari anytime soon, we have bad news: Benedetto Vigna, the company's CEO, has confirmed that production is "sold-out" for all of 2026 and much of 2027. Exclusivity remains the watchword.

However, future plans are more ambitious than ever:

• Ferrari Luce: The first 100% electric series model will be officially presented on May 25, 2026. Developed in collaboration with legendary designer Jony Ive (LoveFrom), it promises over 1,000 HP and a revolutionary sensory experience.
• 2030 Offensive: By the end of the decade, Ferrari will launch 20 new models.
• Engine Mix: Even in the electric age, Ferrari is not abandoning tradition. In 2030, the portfolio will be strategically divided: 40% internal combustion (ICE) models, 40% hybrids and 20% electric.

    "We are a luxury company. We want to make sure that when a customer owns a Ferrari, they have the certainty that not many others can have the same thing," said Benedetto Vigna, underlining the strategy of keeping volumes under control to preserve the value of the brand.

Maranello is not only surviving the energy transition, but leading it with profitable elegance, demonstrating that a passion for speed is the best fuel for economic growth.

Romania: A “Top 3” Market in the Luxury Segment

Ferrari's global success is also faithfully reflected in the rearview mirror of the Romanian car market. While historic bonuses are being distributed in Maranello, on the streets of Bucharest and major cities, the "Praise Horse" managed an exceptional 2025, dominating the ultra-luxury segments.

The year 2025 marked a consolidation of Ferrari's position locally. According to registration data, the Italian brand managed to deliver 31 new units in Romania, a performance that places it in second place in the top of luxury preferences, immediately after Bentley (66 units), but ahead of its traditional rival Lamborghini (23 units).

The interest is so great that Ferrari has managed to significantly reduce the distance from the luxury market leader, demonstrating that Romanians' appetite for pure performance is immune to economic fluctuations.

Stars of the Year: From SUVs to Million-Worth Hypercars

The Ferrari portfolio in Romania is dominated by a fascinating diversity, from entry-level models to extremely rare collector's pieces.

1. Ferrari Purosangue: The brand's first SUV (or FUV – Ferrari Utility Vehicle) was the sales engine in Romania as well. With a price starting at around 400,000 euros, but quickly reaching 600,000 euros with options, the Purosangue quickly became the preferred choice for those who want versatility without sacrificing the V12 engine.
2. Ferrari Amalfi: Officially launched towards the end of 2025 under the new dealership, this model (the spiritual successor to the Roma) attracted attention with its starting price of around 246,000 euros. It is considered the new entry point into the Ferrari universe for young customers.
3. Extreme Exclusivities: Romania scored spectacularly in the hypercars chapter in 2025. 2 Ferrari Daytona SP3 copies were registered, each with a list price of approximately 2.5 million euros and 1 SF90 XX Stradale copy, a circuit version approved for the road, whose price exceeds the 1 million euro threshold.

Changing of the Guard: "Ferrari of Bucharest" takes over

A turning point for the local market in 2025 was the change of official importer. Operations were taken over from Forza Rossa by the Canadian group Holand Automotive Group, under the new entity Ferrari of Bucharest.

This transition brought an infusion of capital and a new showroom strategy, strategically located near Otopeni Airport, signaling an even more pronounced professionalization of after-sales and customization services (Atelier).

Estimated Price Table (Romania 2025/2026)

Model	Estimated Starting Price	Segment
Ferrari Amalfi	~€246,000	Gran Turismo
Ferrari 296 GTB (Hybrid)	~€300,000	Supercar
Ferrari Purosangue	~€450,000	Luxury SUV
Ferrari 12Cilindri	~€400,000	V12 Berlinetta
Ferrari SF90 Spider	~€890,000	Hyper-Hybrid

Final prices in Romania are often 20-30% higher than the list price, due to the extreme level of customization demanded by local customers, who opt for special paints, carbon elements and unique interiors.

Conclusion: The red of Maranello, a crisis-proof investment

The conclusion is clear: 2025 was not only a year of financial records for Ferrari, but one of consolidating its status as a modern legend, capable of transforming exclusivity into dizzying profits.

Here are the main coordinates that define the brand's success at this time:

• The Perfect Balance Between Profit and People: By granting the historic bonus of 15,000 euros, Ferrari demonstrates that the financial success of 7.1 billion euros is not just a number on the balance sheet, but the result of an organizational culture that values ​​its artisans.
• Romania, an Oasis of Luxury: The local performance, with 31 new units and a huge appetite for million-euro models (such as the Daytona SP3), confirms that our market has become a strategic point on the European map of the "Praise Horse".
• Resistance to "Cheapness": In a world that tends towards mass production, Ferrari remains immune. The strategy of being "sold-out" by 2027 guarantees the maintenance of resale value and customer desire, turning each car into an investment, not just a vehicle.
• The Bet on the Future: The imminent launch of the Ferrari Luce will be the ultimate test. If Maranello can successfully transfer the "V12 emotion" to an electric engine, the brand's future is assured for another century.

Ultimately, Ferrari is no longer just a car manufacturer, but an economic and social phenomenon. Whether you're the employee receiving a record bonus or the collector in Bucharest configuring his new Purosangue, the message is the same: the red of Maranello has never shone brighter.